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Amul set to expand to the US

28 Mar 2024

Branded milk products like Amul Taaza, Amul Shakti, Amul Slim n Trim, and Amul Gold will hit the shelves within a week.

Amul partnered with the Michigan Milk Producers Association (MMPA) in the US for collection and processing as per Amul’s recipe. Meanwhile, it will brand and market its products in New York, New Jersey, Dallas, Chicago, and Washington.

Amul will market the products under the name Gujarat Cooperative Milk Marketing Federation, the cooperative society that owns the Amul brand. MMPA is America’s 10th biggest farmer-owned dairy cooperative society and a 108-year-old brand that owns Country Fresh.

Amul’s fresh milk will be premium priced, and the company will also supply butter, cheese, and buttermilk to the American market. In the first quarter of its launch, the brand will distribute fresh milk through Indian grocery stores and a few mainstream channels.

The man who led India’s milk revolution, Verghese Kurien, set up Kaira District Cooperative Milk Producers’ Union Limited, which later became Amul. He is also a Michigan State University alumnus.

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