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Flipkart to launch its quick commerce service despite failed talks with Zepto

19 Apr 2024

Like the failed discussions with Dunzo, its talks with Zepto are unlikely to be revived.

Flipkart reduced its delivery timelines and launched same-day deliveries at no extra cost in February. It launched the service in 20 cities, including tier 2 cities like Guwahati and Ludhiana and metros like Bengaluru and Delhi. It also runs Flipkart Quick, a 90-120-minute delivery service for fruits and vegetables in some cities.

Zepto and Blinkit are adding new stock-keeping units to cross 10,000 units across India. They are also venturing into eCommerce by tying up with apparel brands like Adidas, Jockey, Manyavar, and Pepe Jeans.

Flipkart failed to buy an established quick commerce service like Dunzo and now Zepto. Still, it plans to launch its own service this year by setting up thousands of dark stores nationwide. It will not own any dark stores but rather collaborate with kiranas and entrepreneurs to set them up.

It also launched Flipkart UPI last month in collaboration with Axis Bank.

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