Govt asked Amazon, Flipkart to setup ONDC storefronts on their portals

ONDC, launched in January 2023 to counter eCommerce’s dominance, is the brainchild of Department for Promotion of Industry and Internal Trade under the Commerce Ministry. It allows small players easy access to an open sellers’ network without paying a significant commission or signing up on eCommerce portals. It is now discussing phased participation with Amazon and Flipkart to launch its storefront on their home pages. 

Amazon confirmed integrating its logistics network and Smart Commerce services in February 2023. This will give  Amazon’s users access to the product offerings from ONDC’s over 105,000 non-mobility sellers. Flipkart’s logistics arm Ekart and Snapdeal integrated with ONDC in December 2023.

ONDC is also in talks with the National Restaurants Association of India, representing over 500,000 restaurants, for last-mile delivery, order tracking, and network listing. It directly competes with Zomato and Swiggy and integrated end-to-end services for Paytm and Magicpin.