India updates plastic waste management rules

India’s Central Pollution Control Board (CPCB) is implementing new pollution control rules from July 1st. These regulations mandate that all plastic packaging have a barcode, a QR code or a unique ID linked to CPCB registration.

The Producers, Importers, and Brand Owners (PIBOs) will comply with Rule 11 that mandates enhanced labelling and traceability for packages. The CPCB will publicly list compliant parties.

There will be daily escalating fines for non-compliance, as well as conviction for repeated and serious violations. This is bound to enhance accountability for companies that fall under the Extended Producer Responsibility (EPR) framework.

The aim is to curb plastic pollution and encourage companies to enhance their recycling infrastructure, such as PET recycling plants, and utilise AI-based sorting, as seen in Google’s CircularNet model, which Saahas Zero Waste uses.

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