IndiGo sues Mahindra Electric for trademark infringement

IndiGo has moved the Delhi High Court against Mahindra Electric. Its new SUV, Mahindra BE 6e, is slated for launch in February. The Registrar of Trademarks accepted Mahindra’s request to register ‘BE 6e’ in the Class 12 vehicle range on November 25th. If it gets registered, Mahindra will be legally allowed to use the ‘6e’ trademark for its motor vehicles and auto components, except two-wheelers and their components.

Mahindra Electric Automobile is Mahindra & Mahindra’s (M&M) subsidiary. The company introduced its first pure electric models on November 26th - BE 6e and XEV 9e. It responded to IndiGo’s petition, saying that its car mark fundamentally differs from IndiGo’s standalone ‘6E’, which denotes an airline.

The first hearing could be scheduled for December 9th. IndiGo alleges this could cause confusion among its consumers and dilute its brand identity. The carrier uses the mark on all its merchandise and services.