2 Dec 2024
The motor company offers the Battery as a Service (BaaS) model, thus allowing customers to rent the battery.
Launched in September, JSW MG’s Windsor runs at an ex-showroom price of ₹9.9 lakh without the battery. It outsold its competitors in October 2024 with 3,116 unit sales compared with Tata Nexon at 1,593 units and Tata Curvv at 1,542 units.
What’s driving this trend for JSW MG is their newly launched Battery as a Service (BaaS) model, which allows customers to buy the vehicle, lease the battery, and pay only for the kilometres driven.
Consumers can swap the rented battery at a network provider for an average rent of ₹3.5/km, a maintenance cost of ₹0.5/km, and a charging price of ₹1/km, where charging is offered free for the first year. Ultimately, a Windsor SUV costs ₹4.75/km without GST to the consumers. The other Internal Combustion Engine (ICE) cars cost ₹8-9/km. The BaaS model helps users save the running cost by up to 40% compared to the other ICE models.