18 Apr 2024
Reliance Consumer Products Limited (RCPL) is a branch of Reliance Retail. It began operations on November 30, 2022.
Reliance Retail Venture’s Consumer Products arm, RCPL, recorded sales worth ₹3,000 crore in its first full year of operations, 2023. Among RCPL's brands, Emami clocked ₹3,400 crore in sales, Campa Cola contributed ₹400 crore, and the market leader in oral care, Colgate-Palmolive, recorded ₹5,226 crore. Reliance acquired Campa Cola in 2022 for ₹22 crore. It is widely available in Andhra Pradesh, India’s largest cola market.
It currently relies on contract manufacturers for bottling but intends to set up its own plants by raising around ₹500-700 crore from Reliance Retail.
Reliance Retail infused ₹277 crore in RCPL in February and March 2023 through a subscription of fully convertible debentures. They intend to bridge the supply gap by strategically establishing bottling plants across the country that are closer to main consumer hubs and Kirana stores. The company earned ₹1,000 crore in revenue from over 200,000 Kirana stores.