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Tata JLR, China’s Chery to develop EVs in China

25 Jun 2024

Tata Motor’s subsidiary Jaguar Land Rover (JLR) and Chinese Chery Automobile Company have formed a 50:50 joint venture, Chery-Jaguar Land Rover (CJLR).

Chery Jaguar Land Rover will manufacture petrol, diesel, and electric vehicles in China. To date, it has produced five different models: the Land Rover Discovery Sport, Range Rover Evoque L, Jaguar E-PACE, Jaguar XFL, and Jaguar XEL.

JLR is ready to license the Freelander brand to CJLR. This brand was produced between 1997 and 2015 and was succeeded by Discovery Sport in 2016. The new model developed by CJLR will be a mainstream electric vehicle (EV) for the Chinese market, slated for global export later.

JLR has also announced the production of Range Rover in India. The brand was previously manufactured in the UK. Making it in India is expected to reduce the waiting period and bring the cost down by 18 to 22 per cent.

As Chinese brands BYD and NIO entered India, Tata partnered with Chery to comply with the laws regarding foreign companies doing business in China.

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