Why eCommerce is incomplete without the Mobile?
A virus taught that the world can survive and thrive digitally as well. From simple grocery shopping to life-transforming online degrees from an overseas university, a parallel universe emerged behind the screen. Many people, young and old, took to the digital foray as fish takes to water. Everyone embraced digital payments to maintain social distancing. Many eCommerce companies took advantage of the situation and started targeting D2C customers via paid channels. A recent Mc