Aditi Aggarwal.webp

ADITI
AGGARWAL

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Scaling New Heights

With a Masters in Marketing from Manchester Business School, UK, Aditi has been a Salestor working across countries and industries for a decade and a half. She started her career with Manchester United and British clothing giant Primark. She happened to be among the first recruits hired to conceptualise India’s first F1 Racing Track Buddh International Circuit. She then moved on to American Express as Centurian Ambassador before joining the Australian Trade and Investment Commission (Austrade) for strengthening the association between India and Australia in the Education sector. Now Heading Growth for Recur Club, Aditi has had a remarkable journey as a Salestor.

An inspiration to Women in Sales, we caught up with her in Women’s Week 2022 to ask her opinion on these two key questions.

How has your relationship with Sales been? Can you share some key learnings that Sales has taught you that changed your outlook in personal life?

If you are good at sales one day, you would want to be the best as that’s what sales teaches you – to think on your feet, never rest. Targets and incentives keep me excited. Sales taught me perseverance and planning and that if you don’t have a sold pipeline, it will be harder to convert targets.

How do you think Sales has changed in the post-pandemic era?

The pandemic has made sales more relationship-driven. We all saw a time when the transanctional relationships were gone from our lives, and what prevailed was sales that were need-based, customer-centric and after-sales customer service driven.

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