25 Mar 2025
The cab hailing market leaders are making serious changes as competition stiffens in the segment.
Fintech startup Juspay’s ride-hailing app, Namma Yatri, launched three-wheeler rides in November 2022 and cab-hailing services in April 2024. It introduced a fixed daily fee (called take rate) for auto drivers instead of the commission per ride like Uber and Ola. In January 2024, Rapido launched cab services with the same concept.
To retain its position, Ola embraced this subscription model for three-wheeler rides in December 2024, followed by Uber in February 2025. Ola switched its cab-hailing services to this fixed daily fee model this month and introduced bike taxis on the same model.
Earlier, Ola charged 20% commission, which after tax came to 15%. After running a ₹100 daily fee pilot in October in Hyderabad, it now charges ₹149 for one day and ₹399 for three, a take rate of 10%. Rapido offers drivers ₹5,000 worth of rides for a ₹50 subscription, a take rate of 5%.
Never miss another post from SalestorrsNews150. Follow Salestorrs on WhatsApp, LinkedIn, Facebook, X, and Instagram.
Â