22 Jul 2025
It will offer a Perplexity Pro subscription worth ₹17,000 for free for all Airtel customers of mobile, home broadband, or DTH subscriptions.
Bharti Airtel has partnered with Perplexity AI, an Nvidia-backed AI search engine that utilises a self-learning AI tool. The telecom giant will offer a free 12-month subscription to Perplexity Pro to over 360 million users.
Users will be able to access Perplexity Pro via the Airtel Thanks app. This is Perplexity’s first partnership in India.
Its free version provides search functions, while the Pro version offers more daily searches per user, access to GPT 4.1 and Claude, and allows users to select specific models, image generations, deep research, file uploads, and analysis.
The Pro version also offers Perplexity Labs.
With the deal, Perplexity scaled up on the downloads list on Apple’s App Store, above its competitors, including ChatGPT.
Airtel also breaks the norm by stepping into long-term, practical utility service offerings.
Never miss another post from SalestorrsNews150. Follow Salestorrs on WhatsApp, LinkedIn, Facebook, X, and Instagram.