Airtel shuts Wync Music, will offer Apple Music at discounted prices

Airtel has partnered with Apple Inc. to offer discounted rates on OTT videos, Apple TV+, and Apple Music streaming to its Xtream fibre customers. As part of the move, it is shutting down Wync Music ten years after its launch. 

Wync has been generating ₹250-300 crore annual revenue as a part of Airtel's digital services arm. Apple's discounted services will be available exclusively to Airtel customers by the end of this year. 

This deal will be a carrier billing alliance that will help Airtel offer enhanced streaming services to its customers with a focused monetisation plan. It will allow Apple access to a quality audience and monetise its OTT streaming services in India. 

In 2023, of the 185 million active users of online Music streaming apps, only 7.5 million paid for a subscription. 

Airtel tried an alliance with Times Internet and the Gaana app, but the talks didn't succeed.