23 Aug 2024
BMW sold 308 more EVs than Tesla in July for the first time.
A lack of government incentives and buyers’ concerns about unpredictable resale value prompted a 6% decline in annual sales of Electric Vehicles (EVs) in Europe. As a result, sales of Tesla EVs fell by an average of over 16% in July. This favoured BMW, which sold 308 more EVs than Tesla for the first time.
A strong brand reputation, a more comprehensive variety of EVs at a diverse price range, and an extensive dealer network helped BMW create a loyal following. Comparatively, Tesla always focused on the high-end market with its Model S, Model 3, and Model X. This enabled the German carmaker to attract the consumer segment looking for more affordable cars for whom Tesla was out of budget.
BMW is also investing heavily in its battery and charging technology. It has partnered with various companies to expand its charging network across Europe to serve a diverse customer base.