6 Nov 2025
Between 2010 and 2025, the DOMS market share rose to as high as 35%, while Camlin’s dropped to 8-10%.
A strategic growth plan, including combo kits, design innovation, YouTube art tutorials, and promoting itself as an ideal birthday gift, helped DOMS overtake Camlin over the years.
In 2012, the Italian art supplies giant, F.I.L.A. Group, acquired a minority stake in DOMS, and in 2015, it gained a 51% majority stake. It helped DOMS expand globally and improve its design. Its combos help parents save time, and now contribute over 40% to Scholastic's sales, ET reported.
On the other hand, after the Osaka-based Kokuyo Group acquired a majority stake in Camlin in 2011, product launches were delayed, and packaging and marketing updates were uninspiring.
Kokuyo today owns 74.44% stake in Kokuyo Camlin and leads the Japanese market in office stationery and furniture.
In December 2023, DOMS went public with an initial offering between ₹750-790 and listed at ₹1,400 per share. Within a year, it reached ₹3,100 per share.
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