top of page

Health & fitness brands’ sales spike on New Year's Day

9 Jan 2024

HealthifyMe reported ₹2.5 crore in sales on January 1st compared to ₹70 lakh per day sales on average. Boldfit recorded sales up to 25% higher in the first week of 2024.

Health and Fitness apps and many subscription-based companies cashed in massive sales on New Year due to resolutions. HealthifyMe, which offers fitness coaching and diet and nutrition plans, broke its previous records. 66% of its revenue came from subscription renewal compared to 50% in January 2023.

Curefit-owned Cultsport, a sportswear and equipment seller, witnessed a similar hike but expects a downward spiral by the end of the month and a further 30% drop in February. Boldfit, which sells fitness products and nutritional supplements, saw up to 22,000 orders daily, or one order every four seconds, comparable to the Prime Day sale in 2023.

The January-March quarter sees the highest industry sales, especially in nutritional supplements, health equipment like yoga mats, sports shoes, and fitness coaching. The trend is visible worldwide, with American companies like New York Sports Club offering a $1 joining fee and complimentary membership for a month.

bottom of page