13 Oct 2023
The new company, Quench Botanics will be a JV between Khan and Sugar Cosmetics' parent company, Vellvette Lifestyle.
Kareena Kapoor Khan and Sugar Cosmetics' parent company Vellvette Lifestyle Private Limited has signed a strategic partnership to start Quench Botanics to sell premium Korean beauty products in India.
Khan will be the investor and co-owner of the new venture. As per Vineeta Singh, CEO, Sugar Cosmetics, Quench Cosmetics is expected to earn ₹100 crores in net revenue in the next 12 months. The startup plans to create communities on Instagram and YouTube to grow its brand following through online skincare education and training.
With this move, Khan joins the bandwagon of Indian celebrities who own skincare brands. While Deepika Padukone owns 82°E, Nayanthara has 9Skin, and Kriti Sanon just launched Hyphen. Indian beauty market is expected to grow to $17.4 billion by 2025 from $15.6 billion in 2022.