31 Oct 2023
Indri Trini was awarded the Best in Show Double Gold honour at the Whiskies of the World Awards held in the US last month.
When 28,000 barrels of malt lying in their warehouse for seven years matured twice quicker in the extreme Indian climate, Piccadilly Agro decided to turn it into whiskey. Master blender Surrinder Kumar, who worked with Amrut Distilleries, transformed it into a whiskey. Multiple tasting sessions with the Indian, Japanese, and Scottish connoisseurs made them realize they had a winner swirling in their hands.
Piccadilly Agro was set up in Indri, Haryana, three decades ago by former Congressman and lawmaker Venod Kumar Sharma. After striking liquid gold, it first launched single malt under the brand name Old Bombay’ but renamed it to Indri, which also means senses in Sanskrit. Since its launch in 2021, Piccadilly has sold 18,000 cases till March 2023. Its stock has surged from ₹25 in December 2021 to an all-time high of ₹328 last month. It relies on its low-margin sugar mills business for just one-third of its revenue.