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Quick commerce apps to start delivering electronics, white goods by Diwali

18 Jun 2024

By Diwali, quick commerce apps like BBNow, Zepto, Swiggy Instamart and Zomato’s Blinkit plan to start selling electronics and appliances in 10-45 minutes.

As companies experience up to 45% sales through quick commerce, electronics brands are also partnering with quick commerce apps.

Tata’s Croma is partnering with BBNow to sell smartphones. If apps can offer exchanges and EMI buying options demanded by customers, this will be a significant revenue stream.

These products are expected to bring in much more revenue and enhance customer stickiness than other products bought on these apps. However, for large appliances, these apps will sell only 4-5 top-selling models or the ones in high demand, as per customer reviews, and not as wide a range as Amazon or Flipkart. Big appliances will consume larger warehousing spaces and four-wheeler deliveries.

Blinkit ran a pilot selling iPhone for a limited period last year. Havells sold air coolers and fans in a pilot program this year.

Q-commerce apps also sell small products like Bluetooth speakers, smartwatches, fans, and steam irons.

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