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The secret behind IndiGo's choice of int'l destinations

Ishita Nigam

28 Aug 2023

IndiGo's interesting choice of first international destinations in its portfolio - Kazakhstan, Azerbaijan, Uzbekistan, Kenya, Georgia, and Indonesia - makes one wonder why these?

IndiGo currently owns 15% of the market share of flights to and from India and 60% share domestically. But it makes us wonder why it chose Kazakhstan, Azerbaijan, Uzbekistan, Kenya, Georgia, and Indonesia as the first direct international destinations. The company will add 174 more weekly flights to these routes until September 2023.

While international routes offer airlines better fares and revenue margins, they face stiff competition. These less popular routes are witnessing a growing demand, and targeting these destinations will help IndiGo raise its 15% market share. It will then dive into the popular Middle East and Southeast Asia routes.

It currently uses a codeshare arrangement with Turkish Airlines to serve Europe. It plans to expand soon to North America using this agreement. IndiGo’s parent company, InterGlobe Aviation, reported its highest ever profit of ₹3,089 crores in Q1 FY24. It achieved a 30% higher year-on-year revenue of ₹17,160 crores.

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