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What made Meesho the most downloaded shopping app globally?

Ishita Nigam

23 Aug 2023

Meesho, backed by Meta, surpassed amazon and Flipkart as the fastest growing app with 500 million downloads in 2022.

Meesho, launched in 2015, has defied the eCommerce norms to become the most downloaded shopping app in the world. Unlike amazon and Flipkart, that aim at the top 5% buyers of home appliances and smartphones, Meesho focuses on unbranded items like jeans, kurtas, gadgets, and footwear for the non-metro, small town audience. It offers branded products too, like boAt, Paragon, Zebronics, Decathlon, and Portronics in its app-in-app 'Meesho Mall'.

What sets it apart from competitors is that it permits users to resell their purchased items to family and friends by posting product listings on WhatsApp. Moreover, its zero commission model allows sellers to offer their products at much cheaper prices.

But that's not it. To strengthen its reach in small towns, it reduced the size of its app to 13.6 MB so it can be easily downloaded and installed in areas with limited internet connectivity. It reached 500 million downloads in 2022, surpassing Amazon and Flipkart.

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