Best 5 Sales Tools for 2023: Lead Generation

Salestors rely on different tools to make their job easy. CRMs, tech products for lead generation, sales engagement, meeting scheduling, and video conferencing rule the sales domain.

We have seen advanced tech revolutionize the complete sales cycle.

Here’s a list of the tech that dominated the lead generation market.

Lead Generation

The days when you had to mentally note company names while driving or talking to someone are behind us. Lead generation tools made that activity redundant.

Lead generation is the activity that attracts potential customers to your business product and encourages them to share their information with you. It is the series of steps before Salestors sit across the decision maker and pitch their product.

There are six features you must look for in a lead generation tool.

How to find your ideal Lead Generation tool?

Easy-to-use interface

A lead gen tool must have an intuitive interface that anyone in your team can use. It shouldn’t induce technical hiccups. Lead generation is no rocket science; the tool shouldn’t make it one.

Integrability

The software should be easily integrable with your other tools like the CRM, email apps, and other business-related software that your sales team uses daily.

Data Analytics

Lead generation and numbers go hand-in-hand. The software that gets you qualified leads should also offer analytics and reporting features. This helps you make data-driven decisions by identifying the buyer’s life cycle stage, distinguishing hot and warm leads from cold ones, and any improvements required in the approach.

Customization

The lead gen tool should be easily customizable, thus making tracking easy. It should also allow you to access and streamline the prospects from one interface or dashboard and help approach your target base.

Automation

It should give the option to automate data collection and analysis. You might not want to automate all the tasks as lead generation needs manual monitoring at some stage, but the tool should offer enough control to monitor the process.

Worth the Investment

If you invest in paid lead gen tools, they should be your money’s worth and offer great returns.

Here are the top 5 lead generation software that will rule the roost this year.

1. Snov.io

Who is it for: Anyone in the B2B, B2C, or D2C domain and entrepreneurs looking for leads.

A multifunctional tool offering lead generation solutions and chrome extensions. Snov.io lets you find emails from company websites and verify and track them. It also supports complete integration with your CRM to create a one-stop shop.

Features

• Extensive email finder. You can find emails by company domain, name, industry, location, and the contact’s name.

• Boolean search lets you search for ideal leads and prospective candidates by location, skillset, and position.

• Ideal for cold outreach. Finds and verifies emails quickly.

• You can create drip campaigns and warm up your emails for better deliverability.

• Technology Checker to identify the tools used by your prospect so you can approach and connect with them accordingly.

Advantages

• Free tool offering up to 150 search and prospect credits per month.

• Easy-to-use. It is practically a no-brainer. Anyone in your sales team can use the tool.

• Simple integration with your in-house tools, CRM, and even LinkedIn to get you the desired leads.

• Excellent award-winning customer support.

• Great reviews! 5 stars on ZeroBounce and GetApp, 4.7 on TrustPilot, and 4.5 on G2.

Pricing

Starting at $0 for a free subscription with 150 credits up to $999 monthly for a customized plan billed annually. You can check their plans here.

Reviews

Snov.io scores 4.5 on G2, GetApp, and SoftwareAdvice, and 4.6 on TrustPilot.

2. Leadfeeder

Who is it for: Mainly B2B and B2C companies.

Leadfeeder identifies all website visitors, including individuals and companies visiting your websites and landing pages.

Features

• Website Visitor Tracking feature captures all website visitors whether or not they fill out forms on your website or engage with the chatbot.

• Lead Generation tracker can identify the companies visiting your landing pages. Just install their code on your website. They will enrich the employee database, and you will receive qualified leads directly in your CRM and designated email IDs.

• Account Based Marketing leads. Identify and target your ideal accounts and know when they visit your landing pages. This tool can capture anonymous accounts and allow you to monitor and nurture them.

• Sales pipeline tracker identifies the hot leads that are interested in your products. It tells you their behavior on your site and what they browse. You can find the right prospects, email addresses, and social profiles like LinkedIn.

• Complete integration with your CRM

Advantages

• Lead notifications sent directly to your system.

• Lead scoring based on their behavior. So you can always identify the prospects as hot, warm, and cold.

• Easy integration with your CRM and B2B tools through plug-and-play connectors or API.

• Firmographic information on all companies visiting your website and landing pages.

Pricing

Leadfeeder Lite is free and offers the last 7 days’ data and a maximum of 100 leads. No credit card is needed to sign up! The annual premium plan begins at €139 per month and offers unlimited leads.

Reviews

Leadfeeder enjoys a rating of 4.3 on G2, 4.2 on GetApp, and 8.3 on 10 on TrustRadius.

3. Datanyze

Who is it for: B2B and B2C companies of all sizes

Datanyze works via a Chrome extension and captures real-time leads from social media.

Features

• Special ice breakers of your prospects captured from their social media feeds and local news.

• Capture company and contact information through social media in real-time

• Tag companies and your prospects to create a customized sales funnel

• Conduct lead search at scale. For example, if you search for the employees of a company on LinkedIn, the Datanyze Chrome extension can provide their contact information on the same page.

• Multi-user access for your complete sales team.

Advantages

• Get more than just email addresses without leaving your browser. Datanyze rolls out direct dial and even mobile numbers for your prospects.

• CCPA and GDPR compliant

• Verified data and industry-wise leads

• Generous three-month free trial and no need for credit card details

Pricing

90-day free trial without the need for credit card details. Then you can select from their Nyze Pro 1 ($21 per month billed annually) and 2 ($39 per month billed annually) depending on your business requirements. You can check their plans here.

Reviews

Datanyze enjoys 4.2 stars on G2, and 4 stars on GetApp, Capterra, and SoftwareAdvice.

4. Hunter

Who is it for: Anyone looking for a quick email search.

Remember when you know the contact and the company and just need to figure out their email address to send the pitch? Well, Hunter gives you just that.

Features

• Company domain search

• Email finder

• Email verifier

• Run email campaigns

• Integrate with your sales apps and CRM tools

• Works on browser extension

• Provides a Google sheets add-on so you can add and verify email addresses in bulk

Advantages

• Works well for solopreneurs and companies

• Full support for google sheets and a full-fledged CRM

• Excellent free version

• Super easy to use

Pricing

The free version offers up to 25 searches and 50 email verifications monthly. Their plans start from $34 to $279 per month, billed annually.

Reviews

Hunter boasts 4.6 stars on GetApp, 4.5 on SoftwareAdvice, and a 4.4 rating on G2.

5. Adapt.io

Who is it for: B2B and B2C companies

Don’t you hate dialing a number and realizing it is no longer valid? Adapt is a lead generation tool that enriches the data weekly, so you don’t have to worry about updating.

Features

• 2M+ weekly data updates

• Provides actionable insights like company profile and firmographics, market intelligence, demographics, lead information, contact details

• All data sent directly to your CRM or sales platforms

• 25+ filters cover industries, departments, staff count, revenue and profit details, and geographies.

• Works with a Chrome plug-in, web platform

• API integration available

Advantages

• Excellent customer support

• Ability to browse companies by industry or name

• Easy-to-use platform

• Highly convenient. You receive all insights at your CRM dashboard

Pricing

A 3-day free trial is available without credit card details. Rest you can get a quote or contact their sales team.

Reviews

Adapt boasts a 4.6 rating on G2 and 4.4 on GetApp and Capterra.

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