Sales Prospecting 101 with Aalok Bhan: Cold Calling is a Good Teacher
While I mentioned previously that cold calling is only a part of prospecting and not an equal, I thought it may be relevant to delve into how cold calling will help you become a better sales professional and how you can gain from it. Yes, I also never liked the idea of cold calling, but I was told every day to learn the art and practice of cold calling if you have to be a successful Sales Leader. So, while I despised even the idea of cold calling, I decided to get over the ap